Tuesday, December 24, 2019

financial accounting - 2403 Words

21. Generally accepted accounting principles c. derive their credibility and authority from general recognition and acceptance by the accounting profession. 22. A soundly developed conceptual framework of concepts and objectives should d. all of these. 23. Which of the following (a-c) are not true concerning a conceptual framework in account-ing? c. It should be based on fundamental truths that are derived from the laws of nature. S24. Which of the following is not a benefit associated with the FASB Conceptual Framework Project? d. Business entities will need far less assistance from accountants because the financial reporting process will be quite easy to apply. 25. In the conceptual framework for financial†¦show more content†¦all of these. 47. In classifying the elements of financial statements, the primary distinction between revenues and gains is c. the nature of the activities that gave rise to the transactions involved. 48. A decrease in net assets arising from peripheral or incidental transactions is called a(n) c. loss. 49. One of the elements of financial statements is comprehensive income. As described in Statement of Financial Accounting Concepts No. 6, Elements of Financial Statements, comprehensive income is equal to d. none of these. 50. Which of the following elements of financial statements is not a component of compre-hensive income? b. Distributions to owners P51. Which of the following is false with regard to the element comprehensive income? d. It excludes prior period adjustments (transactions that relate to previous periods, such as corrections of errors). S52. According to the FASB conceptual framework, earnings b. exclude certain gains and losses that are included in comprehensive income. S53. According to the FASB Conceptual Framework, the elementsï‚ ¾assets, liabilities, and equityï‚ ¾describe amounts of resources and claims to resources at/during a a. Yes No S54. Which of the following basic accounting assumptions is threatened by the existence of severe inflation in the economy? a. Monetary unit assumption. S55. During the lifetime of an entity accountantsShow MoreRelatedFinancial Accounting And Managerial Accounting1613 Words   |  7 PagesIntroduction: Both financial accounting and managerial accounting provide important information about the business process. On the one hand, financial accounting provides only financial information to its internal users and external users. On the other hand, managerial accounting basically communicates about financial and non-financial information with internal users such as managers, employees and owners of the company. 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Monday, December 16, 2019

Apple Inc Free Essays

Apple was founded by Steve Job and Steve Wozniak on April 1, 1976. Since this company launched to the market, it had been the leader of the world of technology for almost two decades. It not only was the pioneer of the desktop computer but also has a large successful number of products introduced over the years. We will write a custom essay sample on Apple Inc or any similar topic only for you Order Now By 1990, Apple had 1 billion in cash and more than $5.5 billion in sales and the ROE was 32% by that time it was considered as a year profitable. However, this situation was not permanent Apple suffered the decay due to the technological market was extremely fast changing as it was moving through the people ‘lives. Additional, there were other factors that affect Apple such as competition in the market, products available that can substitute Apple’s products and the price. Therefore, the question is how Apple should do or what strategies should apply Apple forward 1992. Five force Porte’s Analysis Potential competitor: By 1991 the income of hardware was $50 billion in the market and $30 billion for software and about 100 million for installing. The topmost 17 of computing’s industry that located in the market have increased their market share by installed united from 39% in 1981 to 61% in 1991. Of these 17 companies, the most relevant that could compete with Apple was IBM, NEC, Compac and Olivtti. Additionally, the companies that prevalent in the production of the microprocessor (brain center of the computer) was Intel and Microsoft. With these two companies (Intel and Microsoft) worked together to seize the market share almost 90% assuming $40 billion in software was installed in the Intel and Microsoft, then only $4.5 billion to $5 billion on Apple which means only covered 10% of the market share. New Entrants: For the personal computer industry, it could classify in components such as memory storage, microprocessor, operation system, platform, application software and distribution for each one had a different level of barriers of entry. For example, Microsoft and Intel which produce microprocessor and operation system. This kind of products was required high specialization and a high cost of investment, therefore, it had higher barriers of entry. However, for the platforms, application software and distribution have low barriers of entry it was due to these products was easy to imitate and it required lower investment to produce it. Bargaining power of buyer: it could categorize into three sectors: the first one was business/government which is the large one. This sector could produce 60% of the units and 70% of the total income. The second was individual/home market produce 31% of units and 23% of income the last one and also the small sector one it was educational that only could generate 9% of units and 7% of income. With this information we can assume that the large business, government, and school, the could buy computers in a huge volume as a result, they were strong enough to dictate term and bargain on price, quality, and service. However, personal computer was more sensitive to the price because they were more likely to notice a price rise and switch to another product. Bargaining power of supplier: the components for manufacturing personal computer was the microprocessor, motherboard, memory storage, and peripherals such as monitor, keyboard or mouse, along with bundled software. The memory storage and peripheral were components that was extremely regularized and very accessible from any supplier which mean it would be easy to switch from one supplier to another. Consequently, the supplier of those similar components had lower force in the PC industry. However, Microsoft and Intel which produce microprocessor and operation system, these components embraced important power in the market especially for the personal computer makers that they wanted to trade their computer as a package which means include preinstalled software. Moreover, Apple worked exclusively with Motorola. Motorola was the only supplier to Apple. Therefore, it was not only would not be easy to change the supplier but also was sensitive price. How to cite Apple Inc, Papers Apple Inc Free Essays Features of Apple Industry:2 Evaluation of Steve Jobs as a strategic leader4 Strategic Innovation5 Recommendation7 Conclusion8 Reflection of our group work9 References12 Introduction As the first of the World’s Most Innovative Companies (Business week, 2010) and the 17th of the Best Global Brands (Interbrand, 2010), Apple has succeeded in strategic leadership and innovation, which has drawn attention from the world recently. This essay focuses on some key issues of Apple’s innovation. It begins with analyzing the key features of Apple Inc by Porter’s five forces and Kay’s distinctive capabilities. We will write a custom essay sample on Apple Inc or any similar topic only for you Order Now Then, the evaluations of the CEO Steve Jobs as the strategic leader and explanations of Apple’s strategic innovation are involved. The final section is our recommendations to Apple. Features of Apple Industry: In the stage of analyzing the key features of Apple industry, the first method is the Porter’s five forces model. It divides into five parts, threat of new entrants, threat of substitutes, bargaining power of buyers, bargaining power of suppliers and competitive rivalry within an industry (Assen, Berg and Pietersma,2009). Firstly, for Apple, there are some new entrants have disruptive power. For example, some online services which are similar to iTunes. However, there are numbers of high requirement for new entrants to get in the market, for instance, time and cost of entry. In the part of substitutes, nowadays, large amount of substitutes have good performance, they cost lower, are easy to switch, but only few of them have same quality as Apple’s products in the same price. In terms of bargaining power of buyers, it is an influential trouble for Apple. Although Apple has vast and loyal customers, every buyer and retailer all want better stuff in lower price. Moreover, they may reduce spending on Apple’s products if their economy downturn. Furthermore, Apple can ignore bargaining power of its professional suppliers, such as Inter, and strategic alliance, like Microsoft. The last part is the existing rivalry; Apple has a lot of powerful competitors, for example, HP and Lenovo. They pressure into Apple in every technological area and attract buyers by different products. Nevertheless, to be the most innovation company of the world, Apple industry is competitive all the time. Another method used in analysing key features of Apple industry is Kay’s distinctive capabilities. This model consists of Architecture, Reputation and Innovation. Architecture: in the internal part between firm and employees, Apple industry has owns special corporate culture and a spiritual leadership. Apple corporate culture is featured in intense works and being pursuit of perfect works under a casual atmosphere and with sharing spirit. For a spiritual leadership, Steve Jobs’ role in Apple is motivating employees to bring employees’ creative talent into full play and not involving in the employees’ work. In the external part and net works of architecture, Apple only choose strong suppliers having professional advantages to cooperate, such as Intel, it always cooperate other firms with its own purpose. For instance, the apple chose the Google to take advantage of its maps and video features for phone. Reputation: Apple has a great reputation that is built up on the basis of the quality signals and consumers’ own experiences. Apple pays attention to quality of products. Apple keeps a trial and error on every product to prevent any quality problems from happening in future. Moreover, Apple’s production is always based on consumers’ experience. For example, Apple offers a free trial for consumers to feel their products. Innovation: Apple is famous for its innovation that can be demonstrated by technological innovation, product innovation and management innovation. Technological innovation means a perfect integration between hardware and software and Apple also keep updating them. Referring to product innovation, from first imac to recent-product i phone, Apple products, combining different functions, all go through the innovation. Speaking of management innovation, after Steve job’s employment, Apple’s management style is successfully transformed from relaxed style to controlled one. Evaluation of Steve Jobs as a strategic leader Steve Jobs is known to be eccentric when it comes to strategy and business because he strives to become a market leader by dominating the competitors in customer loyalty, distribution and coverage, perceived value, price, profit and promotional spending. This is evident when we compare Apple and Microsoft because when Microsoft shows profit by sheer quantity, Apple competes strongly with the quality of its products and services. As an innovative leader, Steve Jobs is legendary which is reflected on his company motto â€Å"Think different! † Rethinking, reinventing and revitalizing are the three main ways of doing business according to Steve Jobs. Simplicity and innovation in terms of the product range gave Steve Jobs the edge over other competitors. A well-known example for this is the annual launch of new and updated versions of the iPod with a simple change in colour, form-factor and memory capacity. His risk-taking approach to business is believed to be unique making him an epitome of courage. His idea of self-belief and a vision enabled him to lead a great career life. He believes in investing in new innovative products and services that are built on existing technologies to create a â€Å"customer and market-based business†. His ability to get over failures and try again makes him a suitable comparison with Thomas Edison who had his share of failures along with mighty successes. Apple is a multi-billion company and yet they have just fewer than 30 different products. This is because of Steve Jobs’ immense drive for focus on a specific and well-identified section of the consumer electronics market. This shows the stringent and perseverant character of Steve Jobs as he would have told â€Å"No† to many potential ideas related both to the products and in recruitment. When Steve Jobs was fired from Apple in 1985 and came back in 1996, he implemented what we now believe as a CEO-centric model of strategic leadership that involves not just generation of ideas but also to hold the rudder of a massive ship that is Apple. Hence Steve Jobs will always be remembered as one of the most visionary, creative and high-impact leaders of his generation or any generation. Strategic Innovation Apple has successfully engaged in strategic innovation and has awarded the most innovative firm for triple years continuously. At the same time, it is the top one most admired firm in American (McGregor, 2008). Due to apple’s history, it belongs to established company. Therefore, overcoming the inertia of success and making a change is a big challenge. Combing Palmer and Kaplan’s theory of seven dimensions of strategic innovation with apple’s experience, this paper analyzes strategic innovation in Apple. In terms of Markides (1998), strategic innovation is basic principles build up new business modules and creates new markets and increase benefits for both company and consumer. In other words, strategic innovation refers to company needs to market positioning and was good at founding vacant space in market and filled up. Palmer and Kaplan’s theory of seven dimensions of strategic innovation are explained as follow: A Managed Innovation Process -Assembling conventional and unconventional ways to business strategy (Palmer, D. and Kaplan, S. , 2007). It is said that apple’s products develop in simultaneous stages and Apple always sticks with a proprietary ecosystem. Though it has some drawbacks, the benefits outweigh drawbacks. Core Technologies and Competencies- Main skills (ibid). Due to the face that Apple is high-tech Company, it requires consecutive high technologies innovation. Apple was dedicated to study innovative industrial design; such as apple has the world’s most advanced operating system and intuitive UI and so on. Industry Foresight –Forecasting the complex forces driving change (ibid. Steve Jobs quoted the words from Wayne Gretzky-â€Å"I skate to where the puck is going to be, not where it has been† (Jobs, 2008, cited in Yates, 2010). And he said they always tried to do that at Apple since the very beginning. Strategic Alignment – Establishing Support (ibid). In Apple, when it comes to a strong strategic vision for the business, the powerful leader is capable to align the people in the organization with the direction inherent in this vision. Therefore, the enthusiastic internal support could be achieved. Consumer/Customer Insight – Deep perceiving of target (ibid). On one hand, Apple possesses wide audience ranging from amateurs to professionals. On the other hand, Apple satisfies customers’ requirements. All products are characterized by human interface design and ease of use, combing aesthetics and simplicity, showing a perfect balance of form and function. Organizational Readiness – The ability to implement strategy (ibid. ) The board of directors had been re-structured since Jobs took over in 1997. Apple gets an excellent leadership and team spirit. At the same time, Apple masters core technologies and competencies. Sufficient preparation leads to success. Disciplined Implementation –Putting the strategy into effect (ibid. ) Apple’s process of implementation follows the module: culture- product-user-brand. All the products that meet user’s needs abide by their culture, which causes consumer loyalty; they get good reputation, therefore, the brand is established. Certainly, effective marketing strategy is an essential part of successful implementation. Recommendation Based on analysis above, here follows some recommendations to Apple. Maintain design spirit. As most customers are attracted by peculiar aesthetic design of products, Apple should continue paying attention to it. Keep innovation. Innovation is the soul of Apple Inc, Keeping innovation will bring Apple a bright future. Improve product compatibility. Improving compatibility is able to increase the opportunities of choosing Apple products. At the same time, the product market share will be improved. Search for the promising leader and create positive crises. It is essential to find another brilliant leader after Jobs. Apple should keep unsatisfied with current success and pursue change. Find hi-tech partners. Consumer electronics and entertainment industry are high competitive industries which update technology frequently. Thus, finding partner is crucial for an enterprise in the industry, especially, a hi-tech partner. Conclusion According to studied about Apple, it can be reached that there is an excellent management team in Apple Inc. , especially the CEO Steve Jobs, a strategic, spiritual leader with strong personality. In terms of strategy of the corporation, it is sticking to core competencies and innovation strategy, making the perfect products to consumer. With reference to organization, Apple is a mix-mechanic and organic style. Staffs in Apple are always with passion and love their own company as well. Performance of Apple in the consumer electronic and entrainment market which is a hyper competition market with technology updating speedily is excellent. There are a large number of loyal customers, great strategies, beautiful products and influential leadership which are all produced by Apple, an innovation corporation. Reflection of our group work Our group work focuses on a topic- Strategic Leadership and Innovation at Apple Inc. y Apple case studies, several key questions are asked to answer, including the key features of Apple industry, the evaluations of the CEO Steve Jobs as the strategic leader, explanations of Apple’s strategic innovation and our recommendations to Apple. Our group activities was proceed according to a routine of making assignment for each people; then searching for materials individually; next, sharin g ideas and of discussing issues together. In the following part, we will introduce a procedure of our group activity in detail. The object of our first group meeting was getting main idea to carry out our project after we read the apple case material. In this meeting, our group discussed and got general ideas and several key words from this case: what is management and innovation in Apple. But it didn’t work very well due to insufficient preparation. Therefore, when we made a second meeting, we changed our idea to go on our tasks according to orders of questions. Each two members of our group took responsible for one question, and a member took charge of introduction, recommendation and conclusion. In this time, everyone got a clear task. In the following group meeting, we discussed what we found from collected materials and gave advices of every question and pick the best ones to the questions. Everyone is asked to complete their own speeches of their own presentation. If we had problems of our project in the period of not being together, we still kept in touch online. In the last two group meeting, we all gave a brief presentation of our own part to group members and made them understand every piece of our works, and we all achieved agreement to our project without any doubt. One of team member combined all pieces of Power Point into the whole and decorated it. We all prepared for the presentation and kept practice with a time controlling together. For a group work, we evaluate that it is fairly good with advantages and disadvantages. On the one hand, we learned a lot from this group work. Firstly, we learned how to analyzer a case with models. Furthermore, we also learned that by a combination of case studies and models, it strengthens the knowledge we learned in the class. Secondly, this activity also improved our skills of doing presentation and reports. We got a clear understanding of requirements of good presentation and reports. Last but not least, our team members shared ideas and made up for each others’ disadvantages. From this experience we got the team work spirit and learn how to corporate with others, how to solve the conflicts. On the other hand, some problems existed in the period of meeting. Frankly speaking, some meetings are ineffective, because we didn’t prepared well what supposed to do about case studies. Moreover, on the account of some member’s absence and lack of team spirit, the progress of our group work was affected. Here are some suggestions to the future team work we learn from our experience: firstly, a clear schedule should be made in the beginning as a guide of future works. Secondly, team members need to improve group awareness and join in a group activity positively. Everyone of a group should review handouts or materials in advance of one’s own responsibility of a group. Lastly, the efficiency is critical to group work. References Assen. M. V. , Berg. G. V. D. , Pietersma. P. (2009) Key Management Models, Prentice Hall Best Global Brands, Retrieved Nov 4th, 2010, form http://www. interbrand. om/en/best-global-brands/Best-Global-Brands-2010. aspx Brian. C. Steve Jobs Killer Instintcts. Retrieved Oct 27th, 2010, form http://www. forbes. com/2009/04/06/apple-microsoft-advertising-technology-enterprise-tech-apple. html Harvard Business review blog, Retrieved Oct 27th , 2010, from http://blogs. hbr. org/taylor/2009/06/decoding_steve_jobs_trust_the. html Markides. C. (1998). Strategic Innovation in Established Companies, Sloan Management Review, pp31-42. McGregor. J. (2008). The world’s most innovative companies. Business week, April 17. Retrieved Oct 27th, 2010, from http://www. usinessweek. com/magazine/content/08_17/b4081061866744. htm Palmer, D. and Kaplan, S. (2007). A Framework for Strategic Innovation, Innovation Point LLC, PP. 1-24. Practice of leadership website, Retrieved Oct 28th, 2010, from http://www. thepracticeofleadership. net/2008/03/30/steve-jobs-and-his-leadership/ Roberts, J (2004). The Modern Firm, Oxford University Press. Saswati. 2010. The seven dimensions of strategic innovation. Retrieved Oct, 26th, 2010, form http://www. improvementandinnovation. com/features/articles/seven-dimensions-strategic-innovation? age=1 Strategy leader blog, Retrieved Oct 26th, 2010, from http://strategyleader. blogspot. com/2010/01/steve-jobs-risktaking-innovative. html The 25 Most Innovation Companies 2010. Retrieved Nov. 1st, 2010, form http://images. businessweek. com/ss/10/04/0415_most_innovative_companies/26. htm , Yates, V. |(2010). Steve Jobs. Retrieved Oct 26th, 2010, from http://www. leadevalues. com/Content/detail. asp? ContentDetailID=1369 1000 ventures website, Retrieved Oct 27th, 2010, from http://www. 1000ventures. com/business_guide/market_leader. html How to cite Apple Inc, Papers

Saturday, December 7, 2019

Progress of Apple Company Samples for Students †MyAssignmenthelp.com

Question: Discuss about the Marketing Progress of Apple Company. Answer: Introduction The report discusses the progress of Apple Company and focus has been paid over the launch of the iPhone 8 which investigated the features of the phone and the consequences of it are simultaneously described. The report describes the purpose and the strategy of the launch of iPhone 8 followed by the target market and before it, the segmentation and selection of market have been done. The target market of iPhone 8 is the business people, adults, child, teenagers and colleges. Thereafter the unmet needs are illustrated which was derived either from the competitors or the expectations of the customers are not met to the required extent. At the end, the marketing mix of the iPhone is investigated in which the 4Ps i.e. product, price, place, and promotion are examined in detail to understand the Company and its product strategy in a better way. Description of the strategy of launch Apple was founded by Steve Jobs and Steve Wozniak on April 1, 1976; they started with the launch of the Apple Computers. Their idea was to create the computer which is handy and people can use them conveniently at their homes and offices. They started their business from the small garage and took it to the heights. The vision behind the creation of Apple is to push the level of creativity and come up with the new set of ideas which prove to be effective and meaningful for the society. It focuses on the social obligation as well (Richardson, 2008). Apple is known to be the trendsetter and every now and then the new feature is introduced which results in the launch of a new model of Apple iPhone. In the prevailing trend, iPhone 8 has been launched. The feature that iPhone8 consists is adjustable screen and all glass exterior followed by the wireless charging. The wireless charging is the major change that twists and turns the technological era (Apple, 2017). The purpose of launching iP hone 8 is to bring the revolution in the technological field and become the game-changer in the mobile industry. Steve Jobs launching strategies are counted in the premium strategies to ensure the success of organization (Rosoff, 2016). The strategy that Jobs depict in every launch has been implemented at the time of iPhone 8 launch as well, the idea to arise craze and rising the customers desire was to focus on their very needs and making attempt to fulfill the same even adding on something more to it. The more attention should be paid to customers and not on the product as they are the one giving the market. Along with the customer focus the revolutionary approach needs to be adopted by the company, pre-booking technique has been launch which drives the competition among the customers and not among the companies (Sarigumba, 2017). Another eye-catching launch strategy was to add the pinch of suspense to the product so that the launch gets awaited by people and they eagerly wait for the product to get launch and suspense to be revealed. Lastly, the most important thing about the launch is to plan the launch in a successful manner and bottom line must be involved as they better know the desires of the customer. Strategy for the launch The Apple adopts the unique strategy to launch its new product which is iPhone 8. There are specific 7 strategies that Apple uses which are quoted as under: Ignore your critics: Steve Jobs was carrying the approach which states that critics are meant to speak up and stand at the opposition only. From the first invention till date and may be further whenever iPhone was launching the new product critic opposed and laugh at it but Apple proves to the king and always crashed the market with its product (Bergen, 2014). Turning ordinary into extraordinary: Along with the new features and elements in the iPhone, there is a need to focus on the external portions as well. The body and design of the iPhone are always unique which turn it out differently from other products in the market (McCormack, 2013). Price justification: The pricing strategies adopted by Apple are something different. It charges higher than their competitors do. The quality, model, features and functions fairly pair with the pricing of the products (Tillier, 2017). It is the strategy of Apple that more the price better will be the services provided and at the time of launch the justification of price is proved. They adopt the language of the audience: The strategy of Apple is such that it does not use the technical terms that confuse the customer rather they explain it in a classical manner to make the consumer understand the technology before making purchases (Bajarin, 2017). Extending the purchasing experience: Apple not only focuses on the product and services but also on the post purchases. The packaging done by Apple is extraordinary and it continues to be the journey of luxury. From the initial point, it depicts that quality material is been provided within the packaged box (Hangen, 2017). The retail experience store further enhances the experience where customers not only can try out the products but also see how the products are been used by the employees (Jones et al., 2010). Build a positive image: Though Apple has many competitors it is ahead of all these. It always brings up something new to the market and builds up its own way towards development. It is The name: iPhone is not only the product or a mobile phone used for, its the brand name. The Apple iPhone itself has its name and is not calculated under the gadgets. It holds the unique place in the cell phone market and reflects the distinct position among all (Mickalowski et al., no.date). It is brand as a lifestyle product (Chanaron and J.J, 2013). Analysis and recommendation of launch As discussed Apple is a reputed company and it always plays a unique game in the market to attract people and raise the urge to make purchases. According to the quality and royalty of the product launch strategies are also different. Steve Jobs strategies gain the fame and adopting these strategies for the launch results in better promotion and thereby increased sales and profit maximisation which at last drives the customer satisfaction which is the motive of Apple (Schuh et al., 2017). On analyzing these strategies following outcome could be noted: Customers are King: The strategy of Steve Jobs is to focus on the target market and not on the product. The features and other relevant information are made available on the official site of Apple. Jobs never praised the product but always concentrated over the need of the customer and how their problems could be simplified and resolved. According to him if the customer is happy and satisfied with the product then he might come back along with certain recommendations thereby performing the word of mouth promotional activity (Thorbjornsen, 2017). Convincing the media and opinion leaders: Another strategy that is been noted is that even before the launch date the discussion about the new product gets started. People are not crazy for the features but they seem keen to note that what strategy and in which manner the launch will be made. What all will be new and what uniqueness will the product carry this time. Such curiosity results in pre-booking of the products. Revolutionary: Apple always comes up with something unique. People literally wait that what is coming up next. This is the revolutionary strategy that Jobs has opted for. It carries the idea to change the vision of people out there and increase the level of suspense and pay them the value for which customers have waited for long. It always adds out of the box features to stay ahead of the competitors and grab the market at once (Sepahi, Mesri Rahmani, 2017). From the above analysis it could be recommended that in order to be successful only hard work is not sufficient enough there is a need to perform smart work. The launch should be designed in such a manner that it turns into the grand event. The connection with the media must be strong enough so that the excitement level could be increased and suspense could be drawn out. Thereafter the provision of pre-booking could be made which is another measure to develop the desire of customers. Along with the suspense Apple has its own manner to present the things and make it feel luxury so that people could even flaunt with the product and it depicts their status of living and standards (Henry Henry, 2017). Target market Every company target a particular market(s) and try to establish its name there. Market segmentation comes into play where the targeted market(s) undergoing the deep study of the culture, trend, and taste of the consumer (Satyavathy, Priya Chanthini, 2017) to determine the suitability of the products and services that the company offer. Focusing on the Apple iPhone 8, which is the latest launch. Apple Company has come up with the new features of the protective glass layer, wireless charging and improved picture quality (Apple in the case study, 2017). For this, the market was targeted by the company which could make the product even more successful and expansion can be enjoyed. Therefore the target market of iPhone 8 is: Media House: When the launch is concerned in the context of iPhone the first group that needs to be targeted during the launch is the media house. Media is the most powerful house that could lead the company to attain heights and even it could contribute in fall of the company. One positive glimpse and success creation might help Apple to reach new avenues and set another big target. The media assists the consumer in answering the questions of what the product actually holds. Is it worth the suspense? The pricing strategies are worthwhile? Who are all present at the time of launch? What duration did launch-capture? The preparations and grand event brief are given along with the excitement that customer carries are the basic strategy adopted by the company for the launch (Martin, 2014). Critics: Critics are another crucial element that is been focussed. They are the one that studies about the marketing strategies of the product along with analyzing the actual value that is been charged and is the expense incurred and show off made is productive. They are the must-have in the launch of the product. The critic helps in giving the ratings and they bluntly comment on both the positive and negative aspect of product. They post the articles and give newsfeed to spread the awareness and rendering knowledge to the customers. At times critics help in adding up the features and imparting valuable advices that attaches a sense of trust and commitment with the product, thus it is the essential element to be targeted while launching (The Australian, 2017). Colleges and universities: At colleges and universities, these products of Apple are very useful. iPhone 8 assists the college professors to prepare the slides and mark the notes for their students. Simultaneously it is equally important for the students as well. It helps in quickly recording the lecture session and highlights the notes for further references. It makes the carriage of these notes easy; the student need not have to carry heavy bags. Only one device does it all, entire aspect gets covered within it (Sigal, 2010). Social media: The most emerging area that should be focussed while constructing the launch strategies is social media. Popularity gained through the social media is unbeatable and it helps in spreading the fame faster than anything else. Thus, a glimpse of launch program must be posted on the social media on the immediate notice in an attractive manner giving the personal touch to the event and building up the positioning by commercializing the product over the social media (Schneider, 2015). Star performer: At times it is a good technique that Apple adopts is linking the product with the celebrity for depicting the quality of the product. Denoting eth product with the characteristics of celebrities is the good trick to launch the product. Also the publicity option is also selected by symbolizing the phone in the hand of celebrity in any other random advertisement thereby signifying the luxury that the person carries and people start to connect themselves with their favorite star and rush to purchase the product (). Business people: iPhone represent class and iPhone 8 has maintained the class level and luxury. iPhone 8 could efficiently be used for the business purpose. Minutes could be constructed and fast mailing takes place. The documents could be easily transferred and data and be conveniently saved on the cloud which could be accessed from anywhere in the world. This has made working quick and smart. The authentication process had been enhanced and make more convenient to the authentic user has increased the usability of the iphone8 as a business phone (Brandon, 2015). Adult: iPhone 8 is a one in all devices; it could be said as the supermarket or the hypermarket carrying various functions in the single device. The primary attribute of the cell phone is to communicate with the people. It gives access to internet connections which helps in solving many realistic problems on the single touch. The camera assists in capturing the images in different versions and styles. After all the documentation becomes easier. All the necessary paper works and other essential documents become handy and could be easily accessed (Armstrong et al., 2015). The iPhone is seen as a luxury lifestyle product (Okonkwo and Uche, 2016) where it is integrated into the adult daily life. Unmet needs The human is having the unsatisfactory nature, their needs never get fulfilled. On the completion of one need the other need is aroused as the new desire and accordingly, the tension gets created and the person craves for fulfilling the particular need. On accomplishment, the satisfaction is gained and along with the satisfaction another desire pops up and the process continues. Similar is the case with products and services, even after getting a lot more features still there remains certain portions and needs that are unmet (Patel, 2017). Lack of the feature of product: The primary unmet need is that some of the features are provided by the competitors like Samsung. Though iPhone always holds the unique points yet Samsung is the competitor and many times the competitor analyze the needs of customers first and launch the functions and features before iPhone could adopt it. This might result in less popularity and crash the market of iPhone8 (Miller, 2017). The launch of two products at a similar time: The fame of iPhone X is on such a hike that craze of iPhone 8 is not up to the extent that is expected. The features of iPhone X are so exciting that people are focusing on that particular product and saving the fund to procure iPhone X. The simultaneous launch will affect the sales of the former product as the features are lacking and the latter is coming up with much better qualities and uniqueness (Bashi, 2017). Inappropriate analysis and evaluation of customer need: The customer's problem need to be analyzed, any of the section or sample size if ignored could lead to dissatisfaction among the customers (Singh, Sao, Nagare Dharamarajan, 2017). The recommendations of customers should not be ignored either because they are the one that suggests the new feature to get added or ignoring that section may result in dissatisfaction among the customers and failure of the launch (Henry, 2017). Not seeking the experts advice: In order to have the successful launch of the product there is a need to seek experts advice so that uncovered points could be analysed and in case if such advice is not entertained there are chances that something might lack at the time of launch which is likely to affect the reputation and thereby sale of the particular product (Ranjan, 2017). The gold color of iPhone 8 was not appropriate and the back of the phone turns out to be old creamiest color instead of gold (Brownlee Swan, 2017). Issues with decision making and problem-solving: Another unmet need that occurs is the problem solving and making of the prompt decision. At times there occurs the uncertain situations that need to be dealt immediately and the backup plan should be promptly constructed, this shows the management skills and decision-making strength of the company and the image of company is directly connected with branding of eth product thus in case lack of management is depicted it might adversely affect the image of product thus failure of launch could be seen (Soffar, 2017). The 4Ps of marketing mix The marketing mix is the strategy that plans the progression of the product. It helps in promoting the product and services in a different manner using distinct techniques and strategies. The 4 Ps of the marketing mix are a product, price, place, and promotion. Later on, the 3 Ps were also added in order to expand the area of promotional activities. These 3Ps were people, process, and physical evidence. In the context of iPhone 8, the marketing mix analysis should be made to know the appropriate launch strategy and what measures could be taken to make the launch more successful. It helps in analyzing the launching strategies and figuring out the various alternatives and selecting the one best strategy that is suitable in all aspect (Pratap, 2017). Product There is a wide range of products under Apple. It started from the computers and moved forward successfully in the cell phone and other electronics as well. Apple watches were introducing along with the Apple TV. With the introduction of new ranges of iPhone, several apps were also invented which were definite to the iPhone users only. It develops its own software and iTunes. The product line of Apple is iPhone, iPod, iPad, MacBook series, MacOS, and others. Apple is the fastest growing company with lot more products and a new version of services and apps (Cleverism, 2014). Apple controls its own eco-system as the firmware; software and hardware of its products are all designed in-house and are all exclusive to Apple. Thus it is able to give better performance as compare to others. iPhone 8 there are has several new feature, the glass in the front and back of the phone, wireless charging and advanced camera. The I Cloud assists in setting up the free cloud services and rendering it t o the customers for fast access to the information at any corner of the world. It helps in reducing paperwork and supports the de-mating of documents (Greenspan, 2017). Along with the ease, it also comprises of social obligation by saving the paper and supporting the go green tag in favor of the environment thereby appreciating the environment protection. Apple is seen to be environmental friendly, using solar power, wind as hydropower to power 96% of their worldwide facilities, the packaging that they use are also recycled, coupled with recycling of old Apple products (Apple_Environmental_Responsibility_Report_2017.). This further enhances the consumer wanting to be associated with Apple. The product mix of Apple and its iPhone range are enormous; the product line is increasing with the increasing technologies and thereby Apple is continually setting the standard (Luiz, 2007). Price Apple is brand as a luxury premium brand. It is position as a lifestyle product. It defines the class and standard of living of the person. iPhone does not lower its price when it faces competition. The branding is so strong that it gains the attention of consumer before the news of new launch is release. The high cost depicts the preciousness of the product and leaves behind the impression of luxury and class being followed in the technology it has opted for (Steenkamp, 2017). The range of iPhones is popularised for the innovative technologies that the company uses all-time new features that it added to every product they launch. The pricing of launch should also be considered as to what amount has been spent on the launch event and what all areas have been covered under the launch processing. Due to its high price, Apple provides it unique exclusive applications that are essential in the daily life for its consumers. These applications can be downloaded from iTunes. The sheer numbe rs of applications in iTunes make it attractive for the users although some of these applications need to be paid for. Apple adopts the unique launch strategy and saves the good amount on promotion as before the launch the entire market expectations get created and high purchases are developed which balances the entire cost of launch at once. The company adopts the smart pricing technique in the context of the launch of the product and flaunting its varied services. The idea of Apple is that on cutting down the cost of its product will directly affect the image of the product. The main pricing is the quality they serve and the logo they pass on to their customers. People like to flaunt the logo and depict the royalty of the product and simultaneously reflecting their own standard and status of life (Bhasin, 2016). The iPhone comes up every time with the new technology, new model, and unique design. It always brings the newness and beat up the market by setting the trend. (Hisrich an d Ramadani, 2017). Distribution Apple sells the iPhone online and onsite at its stores, the alternative retail sites are Amazon, eBay and the similar e-business sites and inline market (Thielin, 2017). The main distribution channels of iPhone are through services providers in various countries. This service provider will normally subsidize the price of the iPhone in order to retain their customer through a 2-year contracts. The demand of the iPhone is so high that reservation had to be made and all major services providers need to carry these iPhone or risk losing their customers. The services providers had outlets all over the countries and these stores are easily accessed by the consumers. The channel of distribution is vast in the case Apple as the product line is also tremendous (Kucuk, 2017). The different outlets of iPhone are located in Singapore, Canada, California, Mexico, India, Kenya and much more. The Apple targets different countries to launch the product in an effective manner. Distinct launch program s take place in major places like UK, US, India, Australia and other similar places. The launch program could be made successful by applying certain theme thereby making the program rather exited enough. Also the place selected for launch is of high importance, it should be the lavish place which depicts the characteristics of product. Furthermore, the place should be in accordance to the status of customers or the target market. It should be located in the centre of the city at posh area where maximum footfall has been recorded on the average day (Patil and Bach, 2017). Promotion The fame and craze of Apple and its iPhone is to such an extent that just the news of its launch of products creates alertness. The best marketing and promotional strategy that is been adopted by the Apple is by word of mouth and this had led to expanding the business and results in the development of the iPhone range (Kalyanam, 2002). IPhone8 came up with the new features and distinct techniques which were awaited for long period of time. The positive word of mouth clarifies half the way of the product and leads it towards the development. It is the most effective tool to increase the sales and profit. Apple has very selective of where every launch takes place (Constantines, 2006). Firstly the Apples own site is used for conducting the promotional activities and the social media is been used to spread the news. At any point, Apple never compromises on the classic and luxurious front. The standardization and status always get reflected through each and every step that is undertaken b y the Apple (Al-haithami, 2017). Apple appointed the brand ambassador that represents the company and its product. Most of the time the launch is inculcated by the celebrities and this attachment leaves the imprint on consumers mind and they related the products quality with that of the celebrity which proves to be the beneficial point for Apple and its launch program. In iPhone 8, the wireless charger was promoting in such a unique manner. It not only conveys the message but it signifies the value and educates the people that it is not like any other product but only the iPhone8 is worth to earn it (Hansson and Mattsson, 2017). The values and ideas of manufacturing the product are connecting with it. The review of the customer adds on the promotion of the iPhone 8 launch program. By analyzing the popularity of the iPhone, the investors also get attracted to gain the profit and secure their monetary term and multiply it in an effective manner (Bary, 2017). Promotion of iPhone8 is al so conducted through the service providers like SingTel, M1 and Star Hub. These service providers promote the iPhones8 intensively offering offers and bundles to retain and attract new customers. The vast amount of service providers that Apple has around the world results in an impactful promotion for iPhone8 (Apple-Find Location, 2017). The biggest issue with the launch of the iPhone8 is the introduction of iPhone X as a limited anniversary model with features that suppress the iPhone8. This had caused the sales of iPhone8 to be not as good as the previous models as many customers decide to wait for the iPhone X launch which is within a few month time (Fortune, 2017). Brand equity The brand equity is created by the consumers and it could not be constructed manually but need to be earned. Brand equity is the result of consumer satisfaction and the perception they create within their mind. It basically depicts the mindset of consumers on what are their views in the context of product and do they need it further in the future with more amendments. The positioning of the product is termed as the brand equity. The brand equity involves brand loyalty, brand awareness and brand association. In the context of the launch strategy the brand equity gets created from the time of launch itself that is to say that initial impression gives the view that product will be successful or not. As it is stated the first impression is the last impression thus launch a program of Apple promote all its features that have been added to the product and raising the urge of people to buy it on early notice. The theme, management and operations of launch program reflect the image of the co mpany and its product thereby creating the brand awareness. Also along with launch the promises are also been made by the company that are scrutinized and tested at the launch venue and thus the brand loyalty is attained building the trust among the employees resulting in healthy connection. The brand equity is also base on the choice of market and the target audience. At the time of launch the target market of launch as discussed earlier are served in a genuine manner so that better brand equity is made. The feedback of launch is collected from consumers and necessary changes or drawbacks are noted down so that the similar mistake is not repeated the next time and better outcomes are experienced. These positive feedbacks and customer loyalty are identified at the time of launch and brand equity gets created (Detlef, 2016). AIDA AIDA is one of the most popular and suitable criteria adopted for the launch and promotion of the product. It is abbreviated as Awareness, Interest, Desire, and Action which must be focussed for a successful launch. Awareness: Awareness depicts the knowledge about the product. This strategy of launch helps in enhancing the customer knowledge and making them aware of the trend and the added features of the product to be launched. It is the pre-preparation from the day of launch so as to develop the customers interest. Interest: Then comes the interest portion, as soon as the awareness is spread people tend to grab more knowledge about the new product launch and this creates the interest. The motive of launch strategy is to develop such an idea or procedure that emerges the customers interest towards the launch. Desire: Desire is the urge to get something, though it is not the necessity. Desire is the symbol of standardization and status of the person. As per the target market and consumer group the desire is released. The launch is made at the place where most of the target market collects in the good amount and the awareness is conveyed to them. At the time of launch the mesmerizing description of the product was intentionally made to enhance the desire to book one quantity of product. Action: Action is the final attempt of the launch procedure where the customer finally get attracted to the product and its characteristics and at last take the step to purchase the product. The action is the signal that launch was successfully made and the strategies adopted are successful. The aim of Company is to attain the customer satisfaction and keeping this in view every action undertaken is positive and likely to gain success. Conclusion Therefore, it could be concluded that iPhone 8 launch was the most awaited product carrying a lot more uniqueness within it. The Apple Company has an enormous product line and it has successfully maintained the luxury image and always stays ahead of its competitors and proves to be the trendsetter and continues for the long term. In the particular report, the basic discussion of the company has been made along with the discussions over the specification of iPhone 8. The strategy for the launch along with the purpose of the launch has been described in the brief. The market of iPhone 8 has been targeted which involves the media house, critics, social media, colleges and universities and business class people. The segmentation of the market has been done. Thereafter the unmet needs of the product launch have been described which involves the launch of two ultimate products simultaneously, the lacking features of the product, not seeking the expert advice and inappropriate analysis and evaluation of the product. Thereafter the marketing mix analysis is undertaken where the 4Ps of the marketing are elucidated in context of launching strategies of iPhone 8. Band equity has been explained and connection has been drawn between brand awareness, loyalty, association and launching strategies of product. How the product launch strategies influence the brand equity and positioning. Lastly, AIDA process is quoted that explains each attribute briefly abbreviating it as awareness, interest, desire and action. This is the chain that process when one step gets accomplished. Concerning about the launch strategies the AIDA model need to be adopted so that wise steps could inculcate and smooth functioning carries on. References AL-HAITHAMI, W.A., (2017). Marketing Mix and Its Impacts on Customers Decision on Apple Products (KSA).International Sciences of Management Journal,2(2). Apple, (2017), An iPhone formed from glass. Available at: Apple, (2017), Apple Find Locations, 2017. Available at: https://locate.apple.com/country (Accessed: 13/11/17). Apple, (2017), Apple in case study, 2017, Apple INC.s target market. Available at: https://appleinccasestudy.weebly.com/apples-target-market.html (Accessed: 13/11/17). Apple,(2017),Apple_Environmental_Responsibility_Report_2017.Available at:https://images.apple.com/sg/environment/pdf/Apple_Environmental_Responsibility_Report_2017.pdf (Accessed: 13/11/17). Armstrong, G., Kotler, P., Harker, M. and Brennan, R., (2015),Marketing: an introduction, Pearson Education. Asay. M., (2010), Apple doesnt target market. 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Saturday, November 30, 2019

Private School Vs. Public School Essays - Youth, Educational Stages

Private School Vs. Public School Persuasive Speech Formal Outline Title: PRIVATE SCHOOLING IS THE OBVIOUS WAY TO GO Topic: Private Schooling Specific Purpose: To persuade my audience that private schools offer a better education to children and better prepare them for college. Thesis Statement: Private school children are more involved in community service, are generally provided with a better education, and are more likely to apply and succeed in college. INTRODUCTION Attention material: For many of us, as scary as it may seem, the pitter-patter of little feet is not too far off. In fact, some of you may already hear it. But along with it, comes many big decisions that will affect the future of your children. Education is a big example. Now you may say, ?Of course I'm going to educate my children.? But the big question is ?Where For many parents today, it is a hard to decide where to send their children - Public or Private school? Credibility material: I myself went to public schools, and even though I graduated Valedictorian of my class, when I came to college, I did not feel I was prepared in many area of education. The classes in my high school were not challenging enough, the tests were not hard enough, and the teachers were not strict enough. Now it seemed pretty cool at the time, but it just caused me more trouble in the long run than it was worth. If I were to choose today where to send my kids to school, I would definitely choose private schooling. Thesis statement: Private school students are more involved in community service, are generally provided with a better education, and are more likely to apply and succeed in college. Preview: 11% of all US Students are enrolled in private schools this school year (CAPE). (Transition: I feel these children are at a big advantage over children in public schools in all aspects of the educational experience.) BODY Getting involved in one's community is definitely important and beneficial to students today. A report issued by the National Center for Educational Statistics (NCES) notes a significant difference in levels of community service between public schools and private schools. According to the report, in 1999, 42% of private schools require and arrange community service. This is significantly different than the 17% of public schools who do (CAPE). (Transition: Getting involved outside of the classroom can be just as important as inside the classroom.) Private schools generally provide their students with a better education. In 1999, a report released by Public Agenda, a NY City research organiztion, supported this claim. 1. When they asked 1,200 citizens how they felt on the issue, 52% believed private schooling provides a better education, as opposed to the 19% that though public schooling does (CAPE). Private schools also provide more rigorous core curriculums. The NCES report showed that 45% of private schools, compared to 20% of public schools, met the high school graduation recommendations of the National Commission on Excellence in Education. The recommendations are: 4 years of English, 3 Years of Mathematics, 3 years of Science, and 3 years of Social Studies. Furthermore, the majority of private schools require a college preparatory program, 1-2 years of a foreign language. They are also urged to take advantage of the AP courses. (Transition: In a NAIS poll (National Association of Independent Schools), by a margin of 2 to 1, the public thinks private schools do a better job preparing students for college (CAPE).) Private school students are more likely to apply and attend college. The NCES report showed 88% of private high school students apply to college, whereas, only 57% of public high school student do (CAPE). More private school students take the SAT test, and their scores are well above the national average for every ethnicity, race, and income group. (Transition: Though the advantages of private schooling outweighs the disadvantages, there are the obvious drawbacks.) I know some of you may raise the issue of $$, and financial aspect of private schooling can be the ultimate deciding factor. However, there are ways around the sometimes pricey tuition. Many private schools offer scholarships. And just as in college, there is financial aid available for most schools. Furthermore, the idea of private school vouchers is currently being discussed politically. These vouchers give parents funding to send their children to private schools if their public schools are failing. CONCLUSION Summary statement: Overall, private school students excel in almost all areas, especially in producing more well-rounded, intelligent students. Concluding remarks: Don't get me wrong, I'm not

Tuesday, November 26, 2019

Why the internet is better than not having the internet essays

Why the internet is better than not having the internet essays Why the internet is better than not having the internet With the coming of the internet the world, itself became a little bit smaller. With a push of a button, we connect to so much information of things all around the world. It seems like everyone we know has an email address and everywhere we go has a web address. I personally think that the internet is one of the best things that happened to the world. I use this on a daily bases and I really do not know what I would do with out it. It is a great tool because we are able to talk to people first hand, one can voice their opinion, and one can find out just about everything that one needs to know on a cretin subject. As I will show, in my opinion this is better than not having online access. One may remember back in elementary school we used to have a pen pal. We used to write a letter then wait a week or two to get a response. In this time, we would forget about some of the things that where talked about and the questions that we had about what was going on in their part of the world. Now we have this great thing of emailing our pen pals and having answers in a day or two. Then came instant messaging, Instead of a few days we get a response in a moment or two. I personally love this because I feel that I learn a little more because I am taking an active role in asking questions that are on my mind at that moment. It used to be that one could write an opinion in to a newspaper column or a magazine and they may or may not publish what a person had to say. Free speech, the internet brings a completely new meaning to this. Now people can find many places that they may post other opinion, and all those who wish to read it may. Yes, some of those opinions may be vulgar, racial or anti-government; however, we do not have to share the same opinions or even read what they say. If one person has the right to post something about a store that we dislike then another person has ...

Friday, November 22, 2019

3 Great Options for Online Homeschooling Support

3 Great Options for Online Homeschooling Support SAT / ACT Prep Online Guides and Tips The magic of the internet has dramatically increased the resources available to the average homeschooler. Through online homeschooling resources, homeschools can supplement their existing coursework, parents can get curriculum support, and students with irregular schedules can stay enrolled in high school! In this complete guide to online homeschool, we’ll introduce online homeschooling, discuss the pros and cons to online homeschool, and go over the types of online homeschool and the benefits and drawbacks to each type. We’ll also provide examples of each type of program! An Introductionto Online Homeschool Online homeschooling refers to a homeschooling program (so, no going to a brick-and-mortar building!) where some or all of the learning is done through the aid of an online program. Other than that, it’s a pretty broad term. Online homeschooling could mean you are doing a complete, comprehensive program at an online high school. It could also mean one or both of your parents are your primary teachers, but you are supplementing their teaching with one or two online homeschool classes. It could even mean your parents are getting their homeschool curriculum from an online source, which they are then teaching to you. Thus, â€Å"online homeschool† can refer to pretty much any internet-based homeschooling coursework resources. Should You Use Online Classes in Your Homeschooling Program? There are both pros and cons to making use of online material and courses in your homeschooling program. Benefits of Online Homeschooling There are several benefits to online homeschooling: It's Flexible Online homeschool allows for increased flexibility in schedule. This is really important for students who may be engaged in lots of travel for athletic competitions or who have other constraints that cause them to have irregular schedules. Being able to work on the road and at unusual times is a must for students who are pursuing activities that aren’t compatible with a typical Monday-Friday 8 am-3 pm school schedule. It Doesn’t Rely Solely on Parent Expertise Even if your parents are amazing homeschool teachers, there may be areas where they don’t have enough knowledge to effectively teach you, especially when you get older and start taking advanced and AP classes. In this case, online homeschool classes can fill in the gaps and make sure you get the instruction you need for advanced coursework. Can Have Engaging, Interactive Teaching Methods Some online homeschool programs will mostly involve you reading an online textbook and doing standard exercises. However, there are some programs that strive to present material in an engaging and interactive way using the online/computer-based medium. This can help keep you from getting bored. Validated Grades A benefit to online homeschool programs that give grades is that it helps validate your grades beyond just a parent transcript. If an online, independently run and graded course gives you high marks, that’s going to serve as evidence to colleges that you really know the material and help validate your homeschool grades and achievements. If you're a competitive ice-skater, you might need online homeschool so you can skate and graduate! Drawbacks of Online Homeschooling Here are some of the drawbacks: Self-Motivation Is Required The less structured and monitored a program is, the more self-motivated you’ll need to be. So if you’re doing a very self-guided program without too many deadlines or checkpoints along the way, you will really need to keep yourself on track. A parent can help with this, of course, but it will ultimately be up to you to make sure all the work gets done. Quality Control The landscape of online education is very uneven, so you need to really make sure that whatever online homeschooling program(s) you use are high-quality. Ideally, they would be accredited in some way and have good reviews from other students. Other things to look for include instructor availability, quality and comprehensiveness of content, and workload. Less Curriculum Flexibility Online homeschooling, particularly complete online high school programs, offer less curriculum flexibility than traditional homeschooling, where parents can create the entire curriculum tailored to student interest. For example, parents can arrange every subject in short units around single topics or make all of your math work relate to cooking and baking to keep students interested. With online programs, it’s less individualized and more outside of parental (and student) control. Cost In general, most online homeschooling resources cost money, and they can be quite expensive! At some providers, an individual course can cost a thousand dollars, and enrolling in a complete online high school can cost several thousand dollars a year! Unfortunately, it takes more than a simple stamp to guarantee quality. The 3 Types of Online Homeschool: Pros and Cons There are three overall categories of online homeschool: single classes, complete online schools or programs, and online curriculum support for homeschooling parents. Single Classes As a homeschooler, you can take single classes in specific subjects from a variety of online course providers to supplement your home learning without having to enroll in a complete online high school. Pros: By taking single online courses, you can pick and choose from a variety of sources. This allows you not only to try out different providers and formats but dramatically expands your potential course catalogue! If you can find an online provider that offers a course, you can take it! Taking single courses is also, in general, going to be more cost-effective than enrolling in a complete online high school. You can select only those courses that you absolutely need an online provider for and save money on the ones where you don’t. Cons: The more different providers you take courses from, the more logistically complicated it will be! Not only will you have to make sure that none of your courses clash in terms of scheduling, deadlines, and so on, you will need to request transcripts from all of your coursework providers when it’s time to apply to college! Examples: Here are several examples of providers that offer single classes for online homeschool. Note that many online high schools also offer the option of taking single classes. PA Homeschoolers - This homeschool-student only provider offers robust online AP courses for high-schoolers. Reviews of the site praise the individualized attention that students get from instructors and the overall quality of the curriculum and learning experience. Florida Virtual School - This public online course provider has both single course and complete curriculum options; with FLVS Flex, homeschoolers can supplement their coursework with select online courses. UC Scout - The University of California system offers this online course provider specifically so that students can satisfy California universities’ A-G requirements online (the A-G requirements are fairly standard high school college prep course expectations). But anyone can enroll in their courses! Taking single classes gives you access to a whole buffet of online courses! Complete Online Schools/Programs You can also enroll in a complete online high school program and take all of your courses through the same provider- like a regular high school, but in cyberspace! Pros: This is a great option for students in rural areas or with unusual schedules who still want to be connected to some kind of high school community. Some online high schools really make an effort to connect students, too, through things like extracurriculars. You will get a more consistent, cohesive academic experience from an online school as opposed to if you patch together classes from various online course providers, homeschool, and community college. Some online high schools even have pretty robust institutional resources like guidance counselors to help you apply to college! An online high school gives you the benefit of one simple, complete transcript from the school- which you won’t have if you take classes from multiple sources. This will make it logistically simpler down the line when you start applying to colleges. Cons: You have much less control and flexibility in an online high school versus traditional homeschooling or select online courses. You have to comply with the school’s rules about how many courses you can take, when you can take them, any prerequisites you need, and so on. You’re limited by the school’s course catalogue- if they don’t offer it, you can’t take it. Complete online high schools can be expensive! Many are private schools, in which case you may find yourself paying thousands of dollars annually. However, some states offer free public online high schools to students, so be sure to look into that. Examples: There are hundreds of online high schools out there. These are only a few examples. But if you are going to use an online high school, make sure that it’s accredited! Stanford Online High School - This rigorous, application-only online high school was created by Stanford University and features a lot of interaction with other students as a main selling point. It is fairly expensive, though! Connections Academy - This is a free, accredited online public high school. The Keystone School - An accredited, online private high school based in Pennsylvania but available to students everywhere. Also check out our massive list of over a hundred free online high schools! If you need to keep irregular hours to fuel your frog-hunting passion, online homeschool may be just the thing for you! Online Homeschool Curriculum Support If you’re a parent who is looking for predesigned homeschool curriculum to use with your children, there are tons of online homeschooling curriculums available out there. Pros: The major pro, of course, is that this can be an incredible time-saversince you don’t have to design the entire curriculum yourself. If you can find a well-designed, high-quality, positively-reviewed curriculum for a course, you can confidently use it yourself! Pre-designed curricula can also be helpful when you are familiar with the subject, but not an expert. It will give you a little boost in knowledge and effectiveness if the curriculum is high-quality. Cons: Quality control is an issue for any online homeschool curriculum. Since most curricula aren’t offered by accredited institutions, it can be hard to know that what you’re getting is the real deal. Ideally, you’d be able to look over some of the curriculum before purchasing or using it so that you can validate it. You’ll also want to try to find reviews from other users. Examples: Here are a couple of curriculum support options. Note that it may be the hardest to separate the wheat from the chaff with curriculum support sites because anyone can start up a website and upload a curriculum with little possibility of outside validation. Bridgeway Academy - In addition to single courses and an online high school program, they also offer a program for parents to connect with homeschool curriculum that meets their needs. Calvert Education - Calvert Education offers homeschool curriculum to parents with an online management tool and a support line. They also claim President Barack Obama as an alumnus! Imagine a 24-7 curriculum support line for all your 2 am math-instruction questions. Online Homeschool: Key Takeaways Online homeschooling resources are available from many sources. You can take individual courses, enroll in a complete online high school, or get homeschool curriculum online! Here are some of the pros and cons to online homeschool: Pros: It can offer flexibility for students with unusual schedules. It allows you to get taught by trained experts in a variety of subjects. Teaching methods can be interactive and engaging. An online course transcript helps validates other homeschool grades. Cons: You need to be self-motivated to learn in the online format. Quality control for online learning resources can be a problem. Less flexibility than traditional homeschooling. It can be expensive! There are also pros and cons to the different kinds of online homeschool: Single courses allow youtry out multiple providers and have access to more classes and are more cost-effective than a complete online high school. However, the more providers you take classes from, the more logistically complicated it is! A complete online high school keeps you connected to a high school community, gives a cohesive academic experience, and gives you just one simple transcript, but uou are limited by the high school’s regulations and course catalog. Complete online high schools can also be very expensive. Curriculum support is a less extensive option that can still be ahuge time-saver for parents, but quality control is often an issue with these resources. Online homeschool for everyone! Yay! What's Next? Get more guidance on deciding if online high school is right for you, and a list of 100+ free online high schools to consider. And be sure to learn more about getting a high school diploma online! Thinking about a private online school? See our full expert review of Stanford Online High School. Need to register for the ACT orprep for the ACTas a homeschooled student? Or what aboutpreparing for the SAT as a homeschooler? Considering taking AP courses online? See our guide to 12 pros and cons of online AP courses. And see expert reviews of the best and worst online AP courses. Want to improve your SAT score by 160 points or your ACT score by 4 points?We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

Wednesday, November 20, 2019

Super Bowl Ads Do They Work Research Paper Example | Topics and Well Written Essays - 1500 words

Super Bowl Ads Do They Work - Research Paper Example Because of such high viewership of Super Bowl, it serves as a unique platform for advertisers and marketers to sell their product. The commercial airtime during Super Bowl broadcast is most expensive and therefore, companies create their most unique and expensive advertisements to be aired during Super Bowl game. As a result, watching and discussing the broadcast's commercials has become a significant aspect of the event. DATA ON COSTS In 2011, Super Bowl game had the largest television audience of a U.S. program ever and therefore, companies willingly paid up to $3 million for a 30 second slot during Super Bowl broadcast. This year the viewership of the Super Bowl game reached 111 million people, some of which tuned in to watch the game, while many of the others tuned in to only watch the commercials. The high price tag of the commercials assures that they will be spectacular and innovative in most cases. The commercials are often highly anticipated, generating much buzz even before the game is played usually because of their innovation or sense of humor. (Reporter, 2011) WHY SPEND THE ADVERTISING DOLLARS Thomas Harpointner, CEO of the e-business and interactive consulting company AIS Media, says "The Super Bowl commercials are the most talked-about commercials on the planet," he said. "And that's what makes the commercials and the opportunity to advertise on the Super Bowl so special. So for a company that is just launching, or launching a new product line, or is making a big company shift, the Super Bowl offers a unique platform." (Schy, 2010) Therefore, companies avail this opportunity of Super Bowl platform to advertise their product even at a very high cost. They make special and high budget ads to be aired specially during Super Bowl game, which has also made Super Bowl advertising as one of the most watched out time of the year for marketers as well. EXPLORATION OF SOME SUCCESSFUL COMPANIES SUCCESS OF PEPSI CO. SUPER BOWL ADS In 2010, for the first time in 23 years Pepsi did not run an ad during the Super Bowl itself despite the fact that it was the official NFL sponsor. However, in 2011, Pepsi Co. became one of the game's biggest ad spenders when it bought three 30-second Pepsi Max spots, along with three spots for Doritos in the game on Fox. This marked the partnership of Pepsi Co.’s Doritos and Pepsi Max brands to launch a campaign in which consumers were to submit ads for the slots to be run during Super Bowl broadcast. Entrants will submit creative ads via a dedicated site at crashthesuperbowl.com, out of which ten ads will be shortlisted and announced in January. Then, consumers will vote for their favorite ads after which PepsiCo executives would be selecting the final two ads. Each of the ten finalists will receive $25,000 in prize money and a trip to Dallas to attend the game in a private luxury suite. The six winners will be awarded a maximum of $5 million, depending on the success of their ads in USA Today's Ad M eter panel, and a contract to create additional ads for the two brands in 2011. The idea turned out to be in favor of Pepsi Co. as according to Ace Metrix, analytics agency, the Pepsi ads scored higher than most beer brands, says CEO Peter Daboll, "certainly Doritos and Pepsi Max are the anti-celebrity ads. I mean, basically, people filmed these in their garages, and they actually did better than some of the high-priced ads

Tuesday, November 19, 2019

Assessing Strategies Toward a Goal Coursework Example | Topics and Well Written Essays - 250 words

Assessing Strategies Toward a Goal - Coursework Example I aimed at helping my uncle to make certain important decisions in general. I found balance-sheet approach very apt in this regard. â€Å"Balance sheets deal with the acceptability and unacceptability of both benefits and costs.† (Egan, 2010: 373) I focused on utilizing â€Å"empathetic thought patterns† (Egan, 2010: 374) and â€Å"active listening skills† (Egan, 374) to examine my uncle through the critical question answer session. The main problem he was facing about budgeting was fund allocation. I suggested the strategy of long term savings and addressing the long term liabilities to be most important. I asked my uncle, â€Å"What are the benefits of choosing such a strategy for you and the other significant ones?† Also, I asked, â€Å"To what degree are these benefits acceptable?† (Egan, 2010: 373) In answering my questions, my uncle expressed his concern about his children’s higher education. Also, by getting rid from the long term liab ilities like mortgage and debts, my uncle could obtain more financial security for his family. Thus I discovered that he was worried about the financial requirements of his children’s higher education. This was a plus for my uncle. However, he did not have a proper investment policy and was prone to neglect the existing liabilities. This was, of course, a minus point. Finally, I helped my uncle to set two most important goals.

Saturday, November 16, 2019

Claire Danes Essay Example for Free

Claire Danes Essay To what extent do you agree with this point? I think Luhrmanns film version of Romeo Juliet brings Act 1 Scene 5 to life exceptionally well. His choice of setting, type of music, designs of costumes, and other film directions and language use portray the original Shakespeare version marvellously. Firstly, the scene and setting. Baz Luhrmann has chosen a brilliant location to house the party. The royal look to the Capulet mansion really shows off what life would have been for the people back in the day, especially people as rich and alike in dignity as the Capulets. It is an enormous house, suggesting that life back then for the rich was very grand, and I believe Luhrmann brings this out brilliantly. There is also a very lively, upbeat atmosphere, stating that back in the olden days, people would like to loosen up and enjoy such divine occasions, with a lot going on. The fireworks, with an array of varying colours, being set off outside of the house also states the lively, celebratory, and happy atmosphere inside, in spite of Tybalt and Romeo being in the same house. The chirpy singing by Mercutio also vindicates my point. Secondly, Baz Luhrmanns use of music is very intricately chosen. At the very start of the party, we can clearly see Mercutio very lively and upbeat, dancing and singing along to a very apt, upbeat song, showing off the party atmosphere amongst everyone in the mansion. As we get further in into the play, we get a very slow, engaging piece of music played when Romeo and Juliet first meet (through a fish tank! ), whilst Luhrmann has decided to drain out the party atmosphere noises in the background. This slow, indulging, romantic music symbolises the first encounter of Romeo and Juliet. Luhrmann has effectively chosen this music, and this really brings out the romantic, love-at-first-sight feel to it all, and it makes us, the audience, engage into the film, and maybe even allows us to relate it to ourselves, as if we were there, within the action. The music seemed to be a bit Heavenly, where everything would be perfect between Romeo and Juliet, and it felt like love was in the air. Then, when the Nurse pulls Juliet away, the party atmosphere with people talking immediately comes back, making the audience divert the attention back onto the wider picture, but, more subtly, it makes us, as the very eager audience, want to know more about how Romeo and Juliet will pan out from there. At times, there is the slow, depressing music, when Juliet would look back at Romeo whilst being dragged away by the Nurse, and Romeo would hurry up to catch up with Juliet. On a more general note, we can all feel the anger then Tybalt finds out that Romeo is a Montague, with the more thunderous, down-to-Earth, music being played. Thirdly, another key aspect Luhrmann used to make this film so brilliant in my opinion is his choice of clothing. We can clearly get a feel of how grand the Capulets were. Lady Capulet wore a gold dress, showing how high in status she was. Capulet, likewise being so high in status, wore a plush purple robe at the formal event, showing that they were very rich and liked to flaunt what they had. Interestingly, Paris seemed to be wearing some sort of astronaut, spaceship costume. This might suggest that he was pretty smart, rich, high in status too, and quite proud of himself, as stereotypically, I see astronauts like that, as it is a very grand, albeit difficult, job to take on, and so Paris might have thought very fondly about himself. The wings on Juliets back might also suggest to us viewers that Juliet was the angelic, good-girl type of character, who would want everything to be right for herself. Romeos knight suit also caught my attention. Again stereotypically, I associate knights in shining armour as the sort of people who would always come to the rescue and save the day, and would woo people away.

Thursday, November 14, 2019

World War One and The Middle East Essay -- International Conflict

Introduction Over the course of human history, wars have always created, destroyed or enveloped nations, states or empires. Examples of these include the Final War of the Roman Republic, which culminated with the Battle of Actium in 31 BCE, to the Franco-Prussian War of 1871 which created a unified German state. However, World War One is known to have had the greatest impact on human civilization. It dragged in almost every continent into the conflict, halted global trade, led to the demolition of four empires, and gave nationalism everywhere a boost. One interesting factor about the First World War is the extent to which it had a tremendous impact on the Middle East. Many westerners today would only remember it by reading Erich Maria Remarque's All Quiet on the Western Front or attending an Armistice Day parade in Central London. Most would not even contemplate the fact that World War One had everything to do with the current events in the Middle East today such as the so-called Arab Spring, the Palestinian conflict, et cetera. With all being said, the argument presented is that even though the First World War was important in shaping the destiny of the modern Middle East, the long term unintended results were definitely more important. In addition, the war was mainly a catalyst for the continuation of defensive developmentalism in the Middle East. Now emphasis must be laid why World War One affected the Middle East. Narrative On the 28th of June 1914, a Serbian nationalist assassinated Archduke Franz Ferdinand in Sarajevo. An interesting question must be asked about why the assassination of the heir to the Austro-Hungarian throne has anything to do with the future of the Middle East. Ansary notes that the war seemed ... ... to wield an iron fist ranging from Mustafa Kemal to Hosni Mubarak to various monarchs that rule the numerous kingdoms around the in and around the Arabian Peninsula in order to exact development. The defensive developmentalists of the nineteenth century were secular leaders just as the various Middle Eastern leaders are today. In acknowledging its significance, there is no doubt that the First World War did have a tremendous impact on the Middle East but it must be said that the string of problems that exists there today started prior to the war and the war itself served as a catalyst for stronger nationalism and defensive developmentalism. Works Cited Ansary, Tamim. Destiny Disrupted: A History of the World through Islamic Eyes. New York: PublicAffairs, 2009. Gelvin, James L. The Modern Middle East: A History. New York: Oxford University Press, 2011.